{"id":33,"date":"2025-09-25T11:51:21","date_gmt":"2025-09-25T11:51:21","guid":{"rendered":"http:\/\/child3.mikulaskarpeta.net\/domains\/child3.mikulaskarpeta.net\/?post_type=portfolio&amp;p=30"},"modified":"2025-09-25T11:51:21","modified_gmt":"2025-09-25T11:51:21","slug":"audi-pure-form","status":"publish","type":"portfolio","link":"https:\/\/austen.video\/?portfolio=audi-pure-form","title":{"rendered":"Audi \u2013 Pure Form"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<div class=\"wp-block-minimalio-blocks-minimalio-vimeo\"><div class=\"minimalio-vimeo\"><div class=\"aspect-16-9\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1125117500?&amp;portrait=1&amp;title=1&amp;byline=1\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><div class=\"vimeo-iframe-overlay\" style=\"background-image:url(https:\/\/hal.minimalio.org\/domains\/hal.minimalio.org\/wp-content\/uploads\/2025\/09\/car.webp)\" data-controls-color=\"#fff\"><\/div><\/div><\/div>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\">Audi \u2013 Pure Form<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns portfolio-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-right has-text-color has-link-color has-small-font-size wp-elements-836f1841a8fbb4f670616f55160e39b8\" style=\"color:#555555;margin-top:0;margin-bottom:0\">ROLE<\/p>\n\n\n\n<p class=\"has-text-align-right has-text-color has-link-color has-large-font-size wp-elements-10eab677f40c45b482329aaca466ca58\" style=\"color:#969696;margin-top:0;margin-bottom:0\">PRODUCTION<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-text-color has-link-color wp-elements-cb054c817bdeeb918226674fed849c86\" style=\"color:#555555;margin-top:0;margin-bottom:0\">CLIENT<\/p>\n\n\n\n<p class=\"has-text-align-right has-text-color has-link-color has-large-font-size wp-elements-c28e65d9359b4fed7999a2f8f56aa90f\" style=\"color:#969696;margin-top:0;margin-bottom:0\">AUDI<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-text-color has-link-color wp-elements-76fa21defef8ff3e82c0dad4f071bc11\" style=\"color:#555555;margin-top:0;margin-bottom:0\">YEAR<\/p>\n\n\n\n<p class=\"has-text-align-right has-text-color has-link-color has-large-font-size wp-elements-1b2d7f307f8340157909af20cbe0bdb3\" style=\"color:#969696;margin-top:0;margin-bottom:0\">2023<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right has-text-color has-link-color wp-elements-c661bca577925477e65d40384cab6481\" style=\"color:#555555;margin-top:0;margin-bottom:0\">REACH<\/p>\n\n\n\n<p class=\"has-text-align-right has-text-color has-link-color has-large-font-size wp-elements-1ab6b59ead828f86b03b693ae9a50f59\" style=\"color:#969696;margin-top:0;margin-bottom:0\">18M+<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>This campaign for Audi focuses on form, precision, and silence. Filmed in a stark circular space with controlled light, the car is presented as a sculptural object rather than a commodity. Every angle, reflection, and contour is revealed with deliberate slowness, allowing the audience to see design as performance.<\/p>\n\n\n\n<p>The creative approach was based on restraint. No dialogue, no urban chase, no background distraction\u2014only the car itself under a dome of light. The visuals treat engineering as art, with sound design reduced to subtle echoes that reinforce the atmosphere of calm control.<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Creative Goals<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present Audi as a brand defined by clarity, precision, and modernity<\/li>\n\n\n\n<li>Highlight design as narrative: lines, surfaces, and details become the story<\/li>\n\n\n\n<li>Strip away clich\u00e9 advertising tropes and return to cinematic minimalism<\/li>\n<\/ul>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Outcome<\/strong><\/p>\n\n\n\n<p>Released across global channels in 2024, the spot was praised for its clarity and bold refusal of spectacle. It positioned Audi not just as a car brand but as an icon of modern design.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Audi \u2013 Pure Form ROLE PRODUCTION CLIENT AUDI YEAR 2023 REACH 18M+ This campaign for Audi focuses on form, precision, and silence. Filmed in a stark circular space with controlled light, the car is presented as a sculptural object rather than a commodity. Every angle, reflection, and contour is revealed with deliberate slowness, allowing the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44,"template":"","portfolio-categories":[7],"portfolio-tags":[],"class_list":["post-33","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-categories-commercials"],"_links":{"self":[{"href":"https:\/\/austen.video\/index.php?rest_route=\/wp\/v2\/portfolio\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/austen.video\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/austen.video\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/austen.video\/index.php?rest_route=\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/austen.video\/index.php?rest_route=\/wp\/v2\/portfolio\/33\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/austen.video\/index.php?rest_route=\/wp\/v2\/media\/44"}],"wp:attachment":[{"href":"https:\/\/austen.video\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33"}],"wp:term":[{"taxonomy":"portfolio-categories","embeddable":true,"href":"https:\/\/austen.video\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-categories&post=33"},{"taxonomy":"portfolio-tags","embeddable":true,"href":"https:\/\/austen.video\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio-tags&post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}